Press Room
BlueTie Names Kevin Beatson Vice President of Marketing
ROCHESTER, N.Y., January 06, 2004 — BlueTie, Inc. announces today the appointment of Kevin Beatson to the position of Vice President of Marketing for all of BlueTie's North American and international operations. In his position, Mr. Beatson is responsible for management of all BlueTie marketing initiatives, including the recently announced BlueTieSP campaign targeting service providers.
"We are so pleased to welcome Kevin to BlueTie," said David Koretz, BlueTie President and CEO. "I am confident that he brings with him the experience, knowledge and energy necessary to expand BlueTie's reach into the small and medium sized business market. Plus, his industry experience is ideal for spearheading our entree into the service provider market."
Mr. Beatson was formerly Vice President of Marketing at Frontier, a Citizens Communications Company, a $2.6 Billion telecommunications company. With nearly ten years of sales and marketing experience with Frontier, Mr. Beatson became intimately knowledgeable with the telecommunication industry, making him the ideal fit as BlueTie ventures into partnerships with CLEC/ILECS and wireless carriers around the world. Prior to joining Frontier in 1994, Mr. Beatson worked in senior sales and marketing positions within the consumer products industry.
BlueTie offers an alternative to traditional software, providing an integrated Web-based suite of applications including virus and spam-free email, shared calendars, contacts and files, as well as, instant messaging. BlueTie enables businesses to get connected across multiple platforms without having to buy servers or software.
"BlueTie's growth in 2003 was greater than we ever expected; we closed the year with 1,300% annual revenue growth," said Koretz. "Kevin's addition to the team gives me further confidence that we will achieve similar fantastic growth in 2004 as well."
About BlueTie, Inc.
BlueTie is a leading provider of email and collaboration solutions for small to mid-sized businesses (SMBs) and Service Providers worldwide. BlueTie's software enables SMBs to instantly deploy a business-class messaging solution without investments in hardware, software, or IT support. BlueTie also offers its carrier-class application to ISPs, web hosting providers, and domain registrars seeking an enhanced messaging solution for consumers and SMBs. BlueTie's software provides end-users with desktop, web, and mobile access securely, and includes spam and virus protection, along with collaborative features like shared contacts, calendars, files and instant messaging. BlueTie also offers email auditing and secure file transfer tools for additional security and compliance solutions. BlueTie has been named a Forbes Magazine "Best of the Web" company for 2002, 2003 and 2004. Founded in 1999, BlueTie is a global company headquartered in Rochester, New York. For more information, visit www.BlueTie.com or call 1.800.BLUE.TIE
For Further Information Contact:
Rob Chamberlin, BlueTie, 585.586.2000 x1025, rchamberlin@bluetie.com