Press Room
BlueTie Teaches MBA Students About Business, Technology and Innovation
ROCHESTER, N.Y., March 16, 2004 — BlueTie, Inc. a leading provider of Web-based messaging and collaboration solutions, announces today that it has been selected to be the focus of a Columbia University MBA program study. The company, headquartered in Rochester, was selected by Professor Adam Dell to be the mid-term project for the university's MBA program.
"We are honored that a respected institution such as Columbia University would ask us to participate in their MBA program," said David Koretz, BlueTie President and CEO. "Over the next few months the students will be analyzing our business and our market strategy & I think they will learn a lot from us and we will learn a lot from them."
Professor Dell who is also Managing General Partner of Impact Venture Partners and brother of Michael Dell from Dell Computers, invited BlueTie's David Koretz to speak to Columbia's MBA students about the business he founded in 1999 and the strategy that has led BlueTie to become a leader in advanced messaging software. Originally focusing exclusively on providing hosted email and collaboration solutions to small and mid-sized businesses, BlueTie has expanded its reach to serve a larger customer base, including service providers and specific verticals.
BlueTie offers an alternative to traditional software, providing an integrated Web-based suite of applications including virus and spam-free email, shared calendars, contacts and files, as well as, instant messaging. BlueTie enables businesses to get connected across multiple platforms without having to buy servers or software.
"The prospect of working with these students is really exciting for me, personally," said Koretz. "I am looking forward to teaching them about our business and seeing exactly what they come up with, this is a win-win situation."
About BlueTie, Inc.
BlueTie is a leading provider of email and collaboration solutions for small to mid-sized businesses (SMBs) and Service Providers worldwide. BlueTie's software enables SMBs to instantly deploy a business-class messaging solution without investments in hardware, software, or IT support. BlueTie also offers its carrier-class application to ISPs, web hosting providers, and domain registrars seeking an enhanced messaging solution for consumers and SMBs. BlueTie's software provides end-users with desktop, web, and mobile access securely, and includes spam and virus protection, along with collaborative features like shared contacts, calendars, files and instant messaging. BlueTie also offers email auditing and secure file transfer tools for additional security and compliance solutions. BlueTie has been named a Forbes Magazine "Best of the Web" company for 2002, 2003 and 2004. Founded in 1999, BlueTie is a global company headquartered in Rochester, New York. For more information, visit www.BlueTie.com or call 1.800.BLUE.TIE
For Further Information Contact:
Rob Chamberlin, BlueTie, 585.586.2000 x1025, rchamberlin@bluetie.com