Press Room
BlueTie Partners with Constant Contact and Unveils Integrated E-Mail Marketing Tools and Services for Small Business
New Marketing Featuretisement in BlueTie E-mail Application Helps Businesses Create Affordable, Professional-Looking E-mail Campaigns for their Customers and Clients
ROCHESTER, N.Y., August 1, 2007 — BlueTie, Inc. (www.bluetie.com), the first company to offer hosted e-mail and calendaring integrated with the Web's most useful services, today announced a partnership with Constant Contact®, Inc. (www.constantcontact.com), a leading provider of e-mail marketing and online survey tools for small organizations. Under the terms of the partnership agreement, Constant Contact will serve as the e-mail marketing provider in a new e-mail marketing feature embedded within BlueTie's hosted application. This is the latest BlueTie Featuretisement, integrated on-demand services that simplify everyday tasks. Featuretisements is a unique monetization model that allows BlueTie partners to deliver value-added services to millions of users.
BlueTie continues to roll out new tools in its free and paid e-mail solutions to help customers manage and grow their businesses. Communicating to key customers and building relationships is of the utmost importance for building a business and the Constant Contact Featuretisement makes it easy, fast and simple to reach out to core audiences of customers, clients, or members. Constant Contact’s e-mail marketing product is accessible through a drop down menu in the BlueTie inbox. Customers can utilize their own contacts stored in their BlueTie account to send custom newsletters, promotions, or announcements. These and other options such as e-mail creation wizards, templates, tracking reports and free support are available within the Constant Contact Featuretisement panel.
"By partnering with leading service providers like Constant Contact, we are able to provide powerful tools that are available whenever and wherever our customers need them. Our customers consider e-mail the most effective marketing tool to reach a wide audience and it was a natural integration to make Constant Contact available to them through the BlueTie application," said David Koretz, president and CEO of BlueTie. "Constant Contact’s robust offerings make it the right choice for small businesses that need marketing services to stay competitive."
The Featuretisement monetization model provides direct revenue to partners each time customers complete a transaction using the integrated service. In addition to e-mail marketing, other services include, travel planning, directions and mapping, and search. BlueTie will continue to add other features like blog publishing, Internet telephony, and Web conferencing.
"BlueTie provides us with a unique channel to reach a wide array of small businesses that need effective marketing products and services to grow their businesses," said Len Bruskiewitz, director, partner programs, Constant Contact. "This partnership allows BlueTie users one-click access to our e-mail marketing product to help them build stronger relationships with their customers."
About Constant Contact, Inc.
Constant Contact, Inc. is a leading provider of e-mail marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has more than 120,000 customers worldwide today. To learn more, please visitwww.constantcontact.com or call (781) 472-8100.
About BlueTie, Inc.
BlueTie is the leading provider of hosted e-mail and calendaring solutions for small to mid-sized businesses (SMBs) and service providers worldwide. BlueTie revolutionized the Software as a Service sector in 1999 by introducing the first hosted suite of small business collaboration, and again in 2006 with the launch of Featuretisements - a new way to monetize applications. BlueTie continues to lead the SaaS movement by delivering incredibly simple applications that are fast, inexpensive and reliable. BlueTie’s software is licensed by channel partners, ISPs and other service providers. For more information about BlueTie, visit www.BlueTie.com or call 1-800-BlueTie.
For Further Information Contact:
Rob Chamberlin, BlueTie, 585.586.2000 x1025, rchamberlin@bluetie.com