Press Room
BlueTie Selected by AlwaysOn as OnMedia Top 100 Winner
BlueTie will Unveil Revenue Results of its Featuretisements Model for Web Software at AlwaysOn OnMedia Conference in New York
ROCHESTER, N.Y., January 23, 2008 — BlueTie, Inc. (www.bluetie.com), the first company to offer hosted e-mail and calendaring integrated with the Web's most useful services, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. BlueTie was selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
BlueTie's Featuretisements is being recognized as a revolutionary platform to monetize Web applications. Featuretisements integrate Web-based services such as travel planning and e-mail marketing from well known brands into web applications. BlueTie has integrated Featuretisements into its hosted email and collaboration service used by more than 400,000 customers. Customers can activate these Featuretisements and use them to manage a variety of business and personal tasks directly from within the BlueTie application window.
BlueTie will be part of the AlwaysOn CEO showcase on 1/29 at 3 p.m., where CEO David Koretz will unveil the results of this integration and demonstrate how BlueTie is enabling publishers, web developers and advertisers to take advantage of this new way to monetize web applications.
"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
BlueTie and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"The AlwaysOn Media 100 represents the next generation of innovators that are poised for growth. Our selection is a demonstration of the momentum experienced at BlueTie, considering that it has been less than a year since we released Featuretisements to monetize Web-based software," said David Koretz, president and CEO of BlueTie. "We are proud to be associated with this group of successful digital media companies and we look forward to a banner year for the BlueTie in 2008.
The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world. A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com.
About BlueTie, Inc.
BlueTie is the leading provider of hosted e-mail and calendaring solutions for small to mid-sized businesses (SMBs) and service providers worldwide. BlueTie revolutionized the Software as a Service sector in 1999 by introducing the first hosted suite of small business collaboration, and again in 2006 with the launch of Featuretisements - a new way to monetize applications. BlueTie continues to lead the SaaS movement by delivering incredibly simple applications that are fast, inexpensive and reliable. BlueTie's software is licensed by channel partners, ISPs and other service providers. For more information about BlueTie, visit www.BlueTie.com or call 1-800-BlueTie.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
For Further Information Contact:
Rob Chamberlin, BlueTie, 585.586.2000 x1025, rchamberlin@bluetie.com