BlueTie Adds More Than Two Million Users with IAC Partnership
Excite.com, iWon.com and MyWay.com users will use BlueTie's email application and Featuretisements™.
ROCHESTER, N.Y., April 16, 2008 — BlueTie, Inc. (www.bluetie.com), the first company to offer hosted e-mail and calendaring integrated with the Web's most useful services, announced today that it has signed a multi-year strategic deal with IAC Consumer Applications and Portals (IACCAP). BlueTie will provide its hosted email and collaboration services to millions of users from Excite.com, iWon.com and MyWay.com. This partnership firmly establishes BlueTie as one of the largest hosted email providers in the world.
The four-year partnership deal between BlueTie and IACCAP gives over two million Excite®, IWON® and MyWay® users advanced functionality, and an industry-leading AJAX interface. The partnership also provides users with access to Featuretisements™, BlueTie's unique patent-pending advertising platform for monetizing Web applications, providing an additional revenue stream for both companies.
"Our partnership with IACCAP combines one of the best Internet companies in the world with the world's leading email and application advertising platform", said David Koretz, President and CEO of BlueTie, Inc. "Most importantly, this deal gives millions of engaged users a huge email and calendaring upgrade combined with the Web's best services."
"Our primary goal is to provide our users with the best possible user experience for email, and BlueTie's platform is the clear industry leader," said John Park, President of IAC Consumer Applications and Portals. "We are always looking for innovative ways to monetize our applications that can enhance the user experience and generate revenue. Featuretisements enables us to accomplish both goals."
More than two million users will be migrated to the BlueTie platform in the coming months. The system will be generally available to users in Q3 2008.
About BlueTie, Inc.
BlueTie is the leading provider of email and calendaring services for small to mid-sized businesses (SMBs) worldwide. BlueTie offers hosted applications integrated with the Web's most useful services such as travel booking and email marketing. BlueTie revolutionized the Software as a Service sector in 1999 by introducing the first hosted suite of small business collaboration tools, and again in 2006 with the launch of Featuretisements - a new way to monetize applications. BlueTie continues to lead the SaaS movement by delivering incredibly simple applications that are fast, inexpensive and reliable. BlueTie's software is licensed by channel partners, ISPs and Web publishers. For more information about BlueTie, visit www.BlueTie.com or call 1-800-BlueTie.
About IAC Consumer Applications and Portals
IAC CAP is a division of IAC Search & Media, Inc., a wholly owned business of IAC/InterActiveCorp (Nasdaq: IACI). IAC CAP is a leading developer of consumer applications and portals enabling users to creatively and visually express themselves online. IAC CAP brands include the Excite®, IWON® and MyWay® portals, as well as Zwinky™, Smiley Central™, Webfetti™, Popular Screensavers™, My Fun Cards™ and Cursor Mania™.
For Further Information Contact:
Robert Doty, BlueTie, 585-586-2000, firstname.lastname@example.org