Will Twitter take a Disney deal?

Posted on Oct. 7, 2016

For the past few years Twitter has been on a downward spiral, struggling to create a unique niche in the social media industry while fighting a plateau of user growth and declining revenue.  However, with what many are calling a “life jacket” deal, business journal Forbes has recently reported that Twitter is in talks with the Walt Disney Corporation to consider a bid to purchase the company.  In the face of stagnant user growth and a failing business model, speculation is abound on a potential Twitter takeover for almost a year, but this is the first true evidence ...

Breaking News: Is Twitter still a part of Social Media?

Posted on July 20, 2016

As the summer of 2016 winds down there is even more proof that the royal social media family is losing one of its own.  For the last few years, Twitter has been slowly growing more and more indistinct as a social media placeholder, lacking the diversified features of Facebook or the raw entertainment value of YouTube.  Twitter has tried many short-term experiments to solidify its user base (such as creating ways to make direct purchases of products from newsfeeds), but these haven’t resonated with the social media industry enough to replenish the old novelty that Twitter was built ...

Augmented Reality: Social Media’s Future?

Posted on July 11, 2016

From Star Trek’s Holodeck to the full 3-D immersion of the Matrix, creating new worlds by incorporating technology have been the stuff of science-fiction for decades, but recently the world has taken one monumental step closer to achieving that dream: augmented reality.  Unlike virtual reality, augmented reality is a real-time view of the physical world layered together with computer-generated imaged and video.  While not as sophisticated as true VR, AR has been making its way into more and more apps and games that have enhanced the user experience to a whole new level, and the trend only seems ...

The Easy Entrepreneur: My Mobile Device and Why it Matters

Posted on June 30, 2016

As business owners begin learning the advantages of social media, it's surprising how many of those same people have trouble embracing the technique for managing their internet marketing on-the-go.  Using a smartphone or other mobile devices, you can have access to your latest customer questions, comments, and other live social media accounts almost anywhere there's a cell tower or wireless internet connection.  Today, we're going to highlight the importance of the smartphone in social media and the advantages it brings to the tech-savvy internet marketer who can't always stay chained to a desk.

Social Media Matters: Is Instagram right for you?

Posted on June 10, 2016

In 2012 Facebook surprised the world by making a $ 1 billion dollar purchase of one of the best up-and-coming social networks on the market, a network that had virtually no revenue to speak of and an extremely isolated demographic.  We’re speaking of course, of Instagram.  Experts have argued over the reasons behind Facebook’s billion dollar gem, but the fact remains that they own it and have been marketing it as the latest and greatest photo-sharing site on the net (next to Facebook itself, of course).  But with Facebook’s obvious importance to modern marketing techniques, where does Instagram ...