Social Media Matters: Hashtags and How to Use Them

Posted on June 9, 2016

For business owners and aspiring social media managers, using hashtags to help promote your social media content can be anywhere from tiresome to downright irritating. Everywhere you look online, content is filled with strange mashups of words and phrases all written with the “#” at the beginning, and they seem to serve little no purpose other than taking up space. To the seasoned social media guru however, hashtags are worth their weight in gold…or at least in golden opportunities to promote content. Hashtags help guide your content through the umpteen millions of new posts, tweets and pins and make ...

Social Media Matters: 3 Tips to Boost Success

Posted on June 2, 2016

Whether you are the CEO of a Fortune 500 company or a plucky entrepreneur with a small business, social media is one of the best marketing tools at your disposal, but getting the most value for your time and effort can be challenging.  Take advantage of these three simple social media tips however and you’re guaranteed to see more digital marketing success, complete with growth in both brand awareness and online credibility.  Never forget that your competition is undoubtedly using social media as well, so you’ll need every trick and technique you can find to keep the edge ...

Social Media Matters: Becoming a Thought Leader

Posted on May 10, 2016

Ten years ago the novelty of having a social media presence was enough to create a huge boost for businesses, but now that social media has become integrated into modern society, possessing social media accounts alone is not sufficient. The new generation of consumers is wary of ads and desensitized to slogans: they want information that informs. Therefore, the smart businessman or woman doesn’t use their social media portals to advertise, but rather to spread the word on just how much knowledge and skill they possess within their industry. Showing how smart you are means becoming a thought leader, and ...

Should Our Heads Be In the Cloud?

Posted on May 4, 2016

Everyone with an internet connection has heard of this intimidating new technology called “the Cloud,” but the concept is actually simple: rather than storing information on your computer’s hard drive, said information is placed in a secured location on the internet. Photos, movies, games, and even personal information such as tax returns can be stored in the cloud and accessed from any location with an internet connection, making hard drive storage limitations a distant memory. And yet despite the many advantages of the cloud storage system, critics say that an overreliance on the cloud is a dark and dangerous ...

BlueTie’s Newest Product: My Special Days

Posted on Feb. 26, 2016

BlueTie is excited to announce that we have added a new product to our suite of business solutions! My Special Days is a platform for businesses looking to build stronger relationships with existing customers and generate new business. Connect with your customers, current and potential, on birthdays, anniversaries, holidays, graduation and many other days throughout the year! My Special Days completely automates, personalizes and customizes the entire process, sending surprise promotions on these special occasions. As a consumer, you can sign up to receive surprise gifts on days that matter! It is very simple to do! Just head over to  ...