Social Media Management

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar

Where are your customers? They're on social media, now a critical part of every business's marketing plan and budget. Social media drives brand awareness, increases web traffic, improves SEO and strengthens customer relationships. But it needs to be handled attentively, adroitly, and expertly. That's where we come in. We specialize in social media management and will design the ideal match of our services to your business.

 

Social Media Channels We'll Get You Connected On

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We Will Help Your Business by Implementing

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Researched & Professionally Written Content

All social media content is written by professional writers who have a passion for writing and in many cases have an advanced degree in English or journalism. The content will be original and customized for each business. Our team will use hashtags, back links, and other methods to cross market and ensure content has maximum visibility. We focus on using strategically selected keywords to maximize a search engine rankings.

 

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Follower Engagement & Retention

Posts and pins are focused on creating a reaction from followers in the form of a repost, retweet, reply or any other form of engagement. Research indicates that the more engagement a business has on their social media channels the more likely a customer will buy or remain loyal to that company and their products and services.

 

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Customized Promotions & Marketing Programs

Our team will work with you to generate creative and innovative ideas on promotions and programs to drive results. Every business is unique with different objectives and strategies. Our team will work to provide desired results based on these unique characteristics, creating and executing promotions and programs that will stimulate excitement and energy for your businesses products and services.

 

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Relationship Building

Our writers and account managers are focused on leveraging customer interaction, instilling passion, and gathering feedback. With on-going relationship building, customers will gain more knowledge of your business, its people, and your message which will help to develop and nurture a loyal customer base.

 

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Community Management

The marketing team will actively engage with other users, businesses, and groups on all of your social media platforms, encouraging social media conversations. This will create a larger follower base and stimulate brand recognition.

 

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Reputation Management

Monitoring and responding on your channels will ensure that replies and comments are being handled in a timely manner. BlueTie has expanded reputation management services, monitoring and responding to comments on Google, Trip Advisor, and Yelp.

 

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Extended Customer Service

Your customers may ask questions or make comments on your social pages.  In those instances, we will provide extended customer service on your behalf. Depending on the situation, we will respond immediately or get your feedback on the content of the response.

 

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Facebook Ads

Our marketing professionals have been placing Facebook ads and boosting Facebook posts for years, reinforcing this area of expertise. We will drive actions from users, increasing likes, website clicks, sales, and many other measurable results. We can customize ad programs to better suit your business specific needs and targeted demographics.

 

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Success Measurement

Each month our marketing team will put together a report that contains measureable data along with a narrative from your account manager. Our team will use these results to constantly improve our practices.

 

 

Our Social Media Leaders

Melissa Pheterson, Director of Content Management

Education: Graduate of New York University with an M.A. in journalism, has written for Gannett, USA Today, and various other specialty publications.

Expertise: Content strategist and communications consultant

Experience: Content developer and strategist for NBC Universal, Kodak, Yale University and Cornell University Medical College

Awards: Recipient of the New York News Publishers Association Award for Excellence in Feature Writing

 

 

Samara Hantman, Director of Account Management

Education: Graduate of the University of Florida with a B.S. degree

Expertise: Master of details and organization with a creative marketing mind. Successful thought-leader in wellness.  Expert in Twitter and Pinterest through her wellness endeavors and have been using these platforms with proficiency for years