Why Traditional Ad Models Don't Work
Applications Have a Different Set of Challenges Than Content
Display advertising works alongside content websites, and contextual text advertising works adjacent to search engine results. In an application though, these two models consume valuable screen real estate forcing developers to make sacrifices. Both models also require application developers to make serious privacy trade-offs by using either behavioral targeting or contextual targeting in an attempt to deliver more relevant advertising. Most importantly, these ads break the user workflow without delivering significant advertising revenue in return.
How Applications are Monetized Today
There are three primary advertising models that are currently used to generate revenue through online applications:
Display Advertising including leaderboards and skyscrapers
Social network CPMs are often below $0.12, ot $0.00012 per page view
Even "premium" properties still sell the vast majority of inventory at well below $1 CPM
There are a limited number of impressions available, and each ad consumes additional screen real estate
Behaviorally-targeted Text Advertising, including tagline ads in email footers
Average effective CPMs of just $0.80, or $0.0008 per page view
Contextually -targeting Text Advertising ($0.04 per user per month)
Average revenue of just $0.04 per user per month
There Is a Better Option
It is not necessary for developers to invade the user privacy and distract the user in order to generate revenue. It is not impossible for advertisers to control the brand experience in social networking and other applications.
Featuretisements gives developers an advertising platform that does not consume screen real estate.
Featuretisements identifies, integrates into and complements the user's natural workflow. It combines the best e-commerce sites, Web services and Web-based application into a single platform for monetizing applications. It lets advertisers control both the user interface and workflow so they have a safe and positive brand experience.
Users get a better experience, advertisers get a safe environment for their brand and developers maximize revenue.