Social Media Matters: Hashtags and How to Use Them

Posted on June 9, 2016

For business owners and aspiring social media managers, using hashtags to help promote your social media content can be anywhere from tiresome to downright irritating. Everywhere you look online, content is filled with strange mashups of words and phrases all written with the “#” at the beginning, and they seem to serve little no purpose other than taking up space. To the seasoned social media guru however, hashtags are worth their weight in gold…or at least in golden opportunities to promote content. Hashtags help guide your content through the umpteen millions of new posts, tweets and pins and make ...

Social Media Matters: 3 Tips to Boost Success

Posted on June 2, 2016

Whether you are the CEO of a Fortune 500 company or a plucky entrepreneur with a small business, social media is one of the best marketing tools at your disposal, but getting the most value for your time and effort can be challenging.  Take advantage of these three simple social media tips however and you’re guaranteed to see more digital marketing success, complete with growth in both brand awareness and online credibility.  Never forget that your competition is undoubtedly using social media as well, so you’ll need every trick and technique you can find to keep the edge ...